Meaning first.
Then form.
Communication grows out of how a business sees itself, people and the world. This is where our work begins.
Travelling companions,
within your business.
In the Change accompanies businesses, organisations and professionals who feel a need to revisit their communication. We can start with a concrete tool or a question still open.
Dialogue is part of the work. We listen, observe relationships and question automatic answers. This journey gives rise to identities, languages and projects that make sense to the people who experience them.
Observation
We listen to people, context and communication. We recognise the starting point, the tensions and what deserves to be carried forward.
What is really there?Deconstruction
We question formulas, automatic habits and constraints. We distinguish the history that supports you from the habits that limit new possibilities.
What can change?Re-creation
We turn dialogue into creative direction, tools and actions. Ideas take form and go back to meet people.
What can take form?Where vision
becomes a project.
Scope, timings and terms are defined together,
starting with the reality of your business.
Identity & direction
Meaning before the symbol. We observe your business and work on positioning, naming, voice and visual identity.
Observation · Brand · Naming · IdentityEnter the carriage ↗Communication & form
Intuition meets languages. We give form to websites, content, campaigns and materials that express your business.
Websites · Campaigns · Editorial · DesignEnter the carriage ↗Business & relationships
We accompany change alongside the people who make it possible. A journey of dialogue, shared choices and action.
Dialogue · Collaboration · SupportEnter the carriage ↗We get involved.
Together with you.
Aldo Francesco Dallafiora
Philosophy applied to communication.
Lorenzo Bonacini
Creative intuition applied to form.
Giuseppe Rai
A collaborative, non-competitive economy.
Research
meets business.
Sincronous is the emitter and the source of research. In the Change is its applied arm, dedicated to transforming business communication.
A shared origin, two expressions: research opens questions about how we live; work with businesses connects them to identity, communication and action.
Explore Sincronous ↗